Congratulations to Earl J. Wilkinson for his post on INMA’s The Earl Blog coining a new term (new to me, at least, even if you’ve heard it before) for the nearly mythical, not to say non-existent, kind of news story that takes forever to report and write but which hardly anyone actually reads: “Trekking Through Zimbabwe.” It’s no “hiking the Appalachian Trail,” but it will do.
Wilkinson’s post is about the new “ownership class” emerging in what once was the newspaper industry (he says it’s emerging as the newsmedia industry). He identifies two categories of these new owners: Owners who are doing everything in their power to repair the old model or invent a new model before the economic waves cover them up; owners who, evaluating the cost/benefit analysis of making those changes, are electing to divest and find more efficient ways to invest shareholder monies.
The post is an assessment of where the industry’s evolution is. It’s worth a read.