I spent most of the 12 years before coming to Lenoir trying to translate the national discussions about new media and news transformation for small newsrooms. Everyone talks in terms of big newsrooms and metro papers. But in terms of the national media scene, those are a minority of news organizations. The things that are of top importance in their newsrooms are luxurious daydreams for most newsrooms in the country.
In that sense, I was amply prepared for my current job. Yet I remain frustrated that smaller newsrooms, even those much larger than mine, seem to be less than an afterthought in journalism-discussion circles.
Take, as just one example, the Denver Post memo about the paper’s newsroom reorganization, much publicized and much discussed. “As part of the public meetings starting later in July, think about what The Post should cover, how should we be organized, what beats would you start and which would you eliminate,” it says.
It is the latest of many news conversations focused on rethinking what newspapers do cover versus what we should.
Good. I agree. Let’s rethink it.
I have four reporters in my newsroom, with these beats: sports (all), justice (cops and courts, countywide), city-county (Lenoir city government plus county government), and education plus the other five and a half (one is on the county line) small towns throughout the county.
I have no idea how I might reconstruct things to get better coverage. Literally everyone is a generalist. Half of all stories, at least, are what the city folk would call general assignment.
Do I stop having people cover the small towns in the county? That one reporter would like having Monday and Tuesday nights back, but the town leaders would view it as abandoning coverage, which would feed the negative narrative in the towns about our coverage. They are small towns. The average citizen in Charlotte may not give much weight to what his or her city council member thinks of the Observer’s coverage, but in Gamewell the elected officials are authorities, to many, and if they go around saying the newspaper doesn’t care, that carries significant weight.
Or maybe there should be no beats based on government structure at all. Except that my reporting staff is entirely under the age of 25 and from places other than here. Where would they begin? Beats, lets remember, are structure and help a new reporter figure out where to begin.
Or perhaps everyone would agree with me, that my newsroom is smaller than anyone would contemplate trying to reorganize beat structures.
Yes, well, move on, then, but it won’t mean I am less affected by the restructuring of media habits, advertising and news consumption patterns than you are.
The national discussion in journalism is divorced from the reality that the majority of papers face. Yet I know it is what the people on my staff will face if and when they decide to seek a job at a larger newsroom. And I know, from experience, that whatever larger newsrooms confront now will manifest themselves eventually in smaller newsrooms. Except it will be different, and no one will talk much about it then.