My dead mother is more successful on the Internet than I am. It happened Thursday.
She had a little help.
But that doesn’t lessen my bemusement. It only seems to show how capricious the online audience is and how difficult it can be for a writer to be heard in the digital cacophony of the Internet.
I should explain.
I’m a second-generation journalist. My mother, Gail Tabor, was a reporter for the Citizen-Journal in Columbus, Ohio, when she met my father, Steve Lucas, who was pursuing a PhD in business at Ohio State.
She kept reporting right up through her pregnancy with me. She left reporting when she had me, but 12 or 15 years later, after her divorce and a move to Phoenix, Arizona, she got a job at the Arizona Republic. She worked as a features reporter, fashion editor, gossip columnist and news reporter, in roughly that order, until being forced into early retirement in the mid-1990s.
At the time she left the newspaper, the Internet was barely a thing most people had even heard of, and like most people she didn’t own a computer.
A few years after she retired, I took a job in Richmond, Virginia, that among other things called for me to be a daily advocate to the company’s newspaper editors for adopting various “new media” practices – video, blogs, social media, and on and on. As part of that work, I started a blog nearly 10 years ago devoted to those things.
The original blog was behind a company firewall and couldn’t be viewed by the larger world of the Internet, but in 2011 I migrated it here to WordPress.
Despite my clearly brilliant insights, however, the blog has never gained much of an audience – except for one post in 2012 that called for media companies (including but not limited to newspapers) to recognize that the people who produce their “content” are their most valuable commodity and need to be paid like it. That post drew a favorable comment on Steve Buttry’s blog, which got it noticed and linked to by All Things D, and traffic to my blog spiked to an all-time high. Nothing else I wrote ever came close to achieving that kind of audience. (Despite that post’s popularity, no one ever adopted my recommendation. Journalists, and content-providers in general, remain paid like dirt.)
Earlier in 2012, my mother died. Among her things were a good many of her newspaper stories and columns. One was a column she wrote in 1983 about a candy treat called Buckeye balls, which are rolled peanut butter balls dipped in chocolate, but not totally covered in chocolate so they look like Ohio buckeye nuts. Making Buckeye balls was a fall tradition for my family, usually done on the day of the Ohio State-Michigan game.
I loved that column and typed it, in its entirety, into a post on my blog.
Over time, that post became the second-best-read item on my blog. Pretty much every day, at least a couple of people searched the Internet for “buckeye balls,” “buckeye candies” or some variation and followed a link to that post.
And then on Thursday a slideshow online called United States of Food: Official State Foods mentioned “buckeye candies” in its Ohio entry and linked to my mother’s column on my blog.
The traffic blew away my previous one-day record. So now my mother, who never blogged a day in her life, has both the best-read post on my blog and the biggest single-day audience. If it were anyone but Mom, I’d be upset.