Archive for July, 2013

“Why don’t you have anything nice to say about the governor?”

A reader called our publisher last week to ask that question. She was someone who knew N.C. Gov. Pat McCrory personally and felt that the tide of editorials and opinion columns mentioning him were overwhelmingly negative and didn’t reflect the person she knows. She wanted some balance.

Let me be perfectly clear: I’ve never heard a negative thing about McCrory as a person, husband, father, neighbor, supervisor or co-worker.

He seems like a generally sunny, positive individual, as those who achieve public office tend to be.

I don’t doubt the sincerity of his intentions to improve life in the state overall.

I met McCrory briefly when he came to Lenoir for the ceremonial groundbreaking on Google’s most recent expansion. I will say with no hesitation that he seems like a genuinely likeable guy. He’s a little bit of a close-talker (the term popularized by Jerry Seinfeld for someone who stands uncomfortably close to you while talking to you), but I think he does that with the media because the TV people tend to push right up against him, so he assumes that’s what all media people want. (I’m guessing from watching how the TV crews crushed in around him in a way that, if I were McCrory, would make me highly claustrophic and fear being trampled.) Were we to meet informally on someone’s back deck, drinking beer and just talking sports and guy talk, we’d probably get along just fine.

That McCrory gets little positive press on the opinion page of the News-Topic, whether from local editorials or the editorials and columns we publish from other sources, is entirely a function of what opinion pages do and what has dominated the first seven months of McCrory’s tenure.

Editorials and opinion columns react to what is going on in the world. At the News-Topic, I have kept the opinion page focused mainly on events in North Carolina. And for most of the past seven months, events in North Carolina have been dominated by the General Assembly and McCrory because this is the first time Republicans control both branches of the legislature and the governor’s mansion.

The editorials we have run about legislation passed this year have not been all negative – most recently, an editorial from the Winston-Salem Journal that we ran on Friday praised the legislature, and the Senate and House leaders by name, for succeeding where their Democratic predecessors had been all talk and no action on providing a small measure of compensation for surviving victims of the state’s decades-long, brutal and immoral forced-sterilization program.

McCrory and the Republican leadership also have routinely won praise in columns we have run by writers for the John Locke Foundation and the Civitas Institute. (We run those columnists on Wednesdays and Fridays; on Tuesdays and Thursdays we run the left-leaning columnists; on Saturdays we have a column from publisher Terese Almquist; and on Sundays we have a column either from me or from someone taking a moderate or non-partisan stance.)

That most of the editorials and columns have been negative has far less to do with partisan politics than the nature of editorials and columns: Those who write opinion are far more likely to react strongly to changes with which they disagree than ones with which they agree, and nowadays Republicans are driving the change.

I was not writing editorials or opinion columns when Democrats such as Liston Ramsey, Marc Basnight and Jim Black ran the General Assembly, but I well remember the strong, negative editorial reactions that their actions and legislative shenanigans often prompted. And former Govs. Mike Easley and Bev Perdue likely do not get the warm fuzzies when thinking about how the state’s editorial writers and opinion columnists treated their administrations.

Now that the 2013 session of the General Assembly has adjourned, I expect you’ll see the editorials – our own as well as guest editorials from other publications – and opinion columns shifting their focus.

The governor does not adjourn, however, so he probably will keep popping up. But whether those items treat him positively or negatively, as the popular saying from “The Godfather” goes, it isn’t personal. It’s strictly business.

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Lord knows I want the Orange County Register’s print-centric business model to be successful. It is the model of simplicity: Beef up the content + charge for content = Profit!

But an article at The Guardian that asserts that model’s success doesn’t actually show any success, except in the area of spending more money.

The article sums up the paper’s approach since CEO Aaron Kushner took over Freedom Communications a year ago: Add more staff and pages, prioritize print over digital, erect a hard paywall. A quote from editor Ken Brusic perfectly captures the reasoning:

“Imagine it’s your daily coffee. Each time you put down your money the cup gets smaller and the brew gets weaker. That’s essentially what’s happened to American newspapers. We took things away from people and at the same time gave content away free on the web.”

I happen to agree with that. The first instinct of publishers over at least the past 10 years (if not since the dawn of publishers) has been to cut payroll and expenses first, seek new revenue channels later — which is lunacy. I was in Media General’s corporate offices in the late 2000s when the economy began collapsing, and the company’s three metros went, among other cuts, from four racing writers to zero, two science writers to zero, full-time state capital staff eliminated except at the one paper actually located in a state capital, each newsroom collapsing to focus on “the franchise,” local news. You had the sense of medium-sized, hefty dailies with big ambitions shrinking their staff and ambitions to become oversized small dailies. But the prices stayed the same. I always wondered what would have happened had they offered readers a choice and laid out the economic realities, explained that advertising had collapsed and what that meant for staffing. What would the readers have chosen as their preferred way of handling the budgets? Maybe the same thing. We’ll never know for sure.

In Orange County, Kushner’s approach essentially is turning back the clock to experiment with the approach no one tried: Provide the content and see if you can make that work. The Guardian asserts that “as the paper prepares to celebrate the experiment’s first anniversary, it appears to be thriving.”

But the definition of “thriving” I’m familiar with wouldn’t seem to apply here:

“Home deliveries are flat, compared to a year ago, but circulation overall is sharply up if you include an expanded stable of 28 weekly newspapers.” I would not count them, because the rest of the article didn’t talk so much about beefing up the staff and content of the weeklies. “… Revenue is ahead of target, said Kushner, without elaborating. Annual figures are due to be published in September.”

Where is the skepticism we would bring to any other businessman? Kushner SAYS revenue is ahead of target. But what was his target? You double your staff in one year and make your paper so heavy that, as deputy editor of local news Rob Curley says, it could kill a cat, you incur gigantic expenditures. It’s really easy to ramp up spending. Ramping up revenue is a good deal harder. So what does the Register and its there’s-no-more-free-content approach charge readers for this giant, cat-killing package? Print or online, it costs just $1 a day. I would be shocked if that covers even the cost of the newsprint and ink the Register is using. The Register has been working to increase advertising, but with readers contributing just $1 a day, the idea that advertising has increased enough in just one year, especially coming out of a recession and in a national slump in advertising, for the venture to break even seems ludicrous.

If you were to tell me that Kushner expects to lose money for a while, build the product and its reputation, use that to bring in more advertisers and revenue streams, gradually increase the cost to readers, and eventually get it to where both the print and online products are sustained as primarily pay-for-content products supported by readers rather than advertisers, I could believe that.

Just don’t tell me it’s “thriving” right now and expect me to believe it without any numbers to prove it.

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