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Posts Tagged ‘clickbait’


A reader called me this past week and asked in an exasperated tone why the newspaper hadn’t run a story about a statement the Pentagon issued to the New York Times for a story that ran July 31 essentially confirming that at least some identified flying objects are alien crafts from another world.

“Why isn’t everyone talking about this?” he said.

He had learned about the Times story from a friend.

A quick Google search indeed turned up stories reacting to the Times report and indicating that the Pentagon task force investigating UFOs would be publicly releasing information that might confirm the existence of aliens.

This is how a story from the Fox TV Digital Team put it:

“Now, the New York Times is reporting that the secretive task force is expected to release new and alarming findings that may involve vehicles made of materials not of this planet.”

The Independent in England said this:

“A Pentagon UFO unit will make some investigations public as ex-advisors suggest that ‘vehicles not made on this earth’ were placed in U.S. government storage.”

The problem with those stories is that what they say isn’t what the New York Times story said. Rather, they read between the lines and juice the elements of the story most likely to catch people’s attention – a common flaw of our internet age. They strongly suggest facts that are not in evidence.

There is a term for that: clickbait. They just want as many people as possible to click on a headline and share it.

The Times story by reporters Ralph Blumenthal and Leslie Kean, which was posted online July 23 (not the 31st), actually said that the Unidentified Aerial Phenomenon Task Force is focused on “discovering whether another nation, especially any potential adversary, is using breakout aviation technology that could threaten the United States,” and the story contained a suggestion that the unidentified aircraft might be highly advanced drones.

That would make sense because the limits on aircraft maneuverability in many cases are human limits. The human body can’t cope with the extremes of acceleration and high-speed changes in direction that aviation technology is capable of.

And there was no Pentagon statement confirming anything. Notably, the second sentence of the story began, “Pentagon officials will not discuss the program.”

However, the Times story does include a few people who openly say they think at least some UFOs may be of alien origin.

The Pentagon program’s previous director, Luis Elizondo, a former military intelligence official who resigned in October 2017, “is among a small group of former government officials and scientists with security clearances who, without presenting physical proof, say they are convinced that objects of undetermined origin have crashed on earth with materials retrieved for study,” it said.

And Eric W. Davis, an astrophysicist who the story said worked as a subcontractor and then a consultant for the UFO program since 2007, is quoted as saying that in some cases examination of recovered crash materials had so far failed to determine their source and led him to conclude, “We couldn’t make it ourselves.”

But the story also includes a couple of reminders that just because right at a certain moment you can’t tell how something could have been made doesn’t mean that nowhere in the world could there be anyone who has figured it out:

“In some cases, earthly explanations have been found for previously unexplained incidents. Even lacking a plausible terrestrial explanation does not make an extraterrestrial one the most likely, astrophysicists say. …

“No crash artifacts have been publicly produced for independent verification. Some retrieved objects, such as unusual metallic fragments, were later identified from laboratory studies as man-made.”

A correction attached to the story and dated July 24 shows that the original version of the story more strongly stoked speculation about aliens:

“An earlier version of this article inaccurately rendered remarks attributed to Harry Reid, the retired Senate majority leader from Nevada. Mr. Reid said he believed that crashes of objects of unknown origin may have occurred and that retrieved materials should be studied; he did not say that crashes had occurred and that retrieved materials had been studied secretly for decades. “

Whatever the truth is, there will be additional stories to come, prompted by public releases from the Pentagon’s task force. Again, from the Times: A Senate committee report in June outlining spending on the nation’s intelligence agencies for the coming year “said the program … was to report at least some of its findings to the public within 180 days after passage of the intelligence authorization act.”

In short, the reason no one reported the government’s confirmation that aliens exist is because the government didn’t do that.

Maybe in the coming months or years it will. But it hasn’t yet.

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Let’s be 100 percent clear about this: There is no survey that designated the Hickory-Lenoir-Morganton area, where I live, as one of the nation’s “most miserable cities,” no matter what you read on Facebook or in a newspaper or saw on the Charlotte TV news.

What did happen is that the Gallup polling organization and a company called Healthways – which sells its services to businesses looking for ways to decrease health costs while boosting performance – issued the 2014 version of an annual report that, among other things, ranked 189 metropolitan statistical areas based on a nationwide survey of more than 500,000 people, who were asked about their height and weight, how much they exercise, how many servings of fruits and vegetables they eat, whether they smoke, how much stress they think they are under and whether they have health insurance.

The pollsters plugged those answers into a formula and came up with a number expressing each area’s “overall well-being.”

Note that nowhere in the evaluation is any expression of miserableness.

If you look at the Gallup-Healthways site ranking the communities, you find stress on the positives, such as, “There are tangible policies that communities can adopt to actively cultivate and improve residents’ well-being.”

This is the most-negative thing that Gallup-Healthways said in its reporting:

“Huntington-Ashland also trailed all other metros in 2008, 2010, and 2011; its score of 58.1 in 2010 remains the lowest on record across five reporting periods spanning six years of data collection.”

This is the second-most-negative, and it involves our region and two others in the bottom 10:

“None of these metro areas are strangers to the bottom 10 list, with each community having appeared at least once on the list in a prior reporting period.”

That’s it. It’s not so bad, and it doesn’t come close to “miserable.” How could it when the 189th-ranked metro area’s overall score is barely 13 points lower than the top-ranked metro?

And if you study the individual scores in the separate categories of the survey, what killed the Hickory-Lenoir-Morganton area’s score was that too many people smoke and not enough people exercise regularly. In every other category, our scores were solidly in the middle of the pack, but in those two, our scores are pretty bad — we had the fourth-highest smoking rate and 12th-lowest exercise rate.

So where, you may wonder, did the term “most miserable cities” come about?

This is a tale of the Internet and the term “clickbait.” Companies that make most of their money from Internet advertising need to be able to get lots and lots of people to come to their sites because the advertiser pays based on how many people see the page that the ad is on. To do this, some sites write headlines that are at least somewhat misleading. In other words, they bait people into clicking the headline.

The “America’s most miserable cities” headline is one of those.

Whoever did it hoped that the reaction would be, “Oh my God! We live in (or know someone who lives in) one of America’s most miserable cities! I have to post this to Facebook!” Which then would be followed by lots and lots and lots more people clicking on the link to go to the site to see the list. Better yet, the headline also appears on a photo gallery, requiring people to click through all 10, which gooses the website’s statistics even more.

That “miserable” designation apparently originated at a website called 24/7 Wall St., and it spread far and wide via Yahoo!, among others (the one I saw on Facebook was on Yahoo!).

Until online advertisers decide that sheer volume of clicks is not a good measure of the value they get for their advertising dollar, you’ll probably keep seeing things like that.

But I can say this for sure: Any reporter or editor at any newspaper or TV station who picked up the “miserable” terminology without checking to see whether the word really appeared in the survey is a miserable excuse for a journalist.

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