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Archive for the ‘Online media’ Category

Ben LaMothe poses a question on the 10,000 Words blog about engaging your audience on social-media channels, and I can’t help but notice it’s basically the same question that applies to any medium:

“Why people should follow you, read your updates, add you as a Fan or Friend, or care at all about your existence online? What’s in it for them?”

The key part: What’s in it for them?

What I always tell writers they need to answer up high in a story: Why should the reader care? It’s the same thing. If you don’t give people a reason to pay attention to you, they won’t pay attention. What do you have to offer that’s relevant to the people in your target audience? “News” is a category of answers to the question, not a sufficient answer in itself.

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cat news
All right, so maybe it won’t be robot editors who take our jobs. Instead it might be the readers themselves who become their own news editors, creating their own personalized news product every day, or as often as they want news. That’s the vision of Ben Huh, creator of the Cheezburger network of sites, best known for the funny photos of cats with the funnier captions. In a Seattle Times article, it doesn’t sound like a radical departure from the direction things on the Web already are going:

“His plan is to create an open-source platform that people could use to be ‘amateur editors,’ designing and managing their own blend of online news sources and advertising. If there’s enough interest he’d like to develop it as a public tool like blogging platform WordPress.org.

“The end product sounds like a portal creation tool along the lines of Netvibes.com, a site that lets users customize a personal home page with widgets and news feeds.”

5/24/2011 UPDATE: ReadWriteWeb has further details, including a wireframes mockup of what Huh has in mind.

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Thanks to Matthew Ingram of GigaOm for transparency and the work compiling a debate conducted via Twitter about news stories offering links to source material. That news stories should provide links is a given for many, like Matthew, but it’s not a universal view. I think it’s the ideal (as Matthew writes, doing readers a service “by making stories as complete as possible and by providing them with links to further information instead of making them hunt through Google for it” — which also makes sure they don’t find misinformation via Google), but I struggle, given the limitations of the content-management systems I’m familiar with, with the idea of where in the process the links get inserted and by whom, especially if it’s to be the norm for all staff-generated stories. The Web “staff” at most news sites are not enough to handle the volume, and as noted by Patrick LaForge in the Twitter debate, it doesn’t fit neatly into the reporting and writing process. Which is probably how we arrive at the current state of affairs: Stories deemed to be important and of high reader interest get the attention needed to build the Web extras, including links to outside material, but the typical story is linkless. (Another job for the robots?)

5/20/2011 UPDATE: More on this subject, from Publish2.

5/21/2011 UPDATE: I confess I am still catching up on much of the online debate on this topic (more here, with good discussion in comments) and have no idea yet what initially brought this boiling back up as a major topic this week. It seems to me that, while it might be helpful as Scott Karp at Publish2 suggests to adopt technology that favors Web-first publication and easy importing of that work into a print editorial system, and while those such as Doc Searls are correct in saying there remains some (ever declining, in my experience) curmudgeon resistance to the idea of linking out, the larger problem is trying to turn the Titanic. A daily newspaper of any size, especially if it is part of a larger integrated media company, simply has so many moving parts (human, mechanical and technological) that we all might recognize exactly what we wish we could do, but it’s like being in the left lane of the expressway at rush hour when you realize, as your passengers give you instructions on five separate topics, that there’s an exit just ahead that would take you to a much better route home. It’s a direct descendant of the much older issue that used to be the big eternal issue occupying newsrooms, which is balancing the desire for really excellent writing against the need to meet deadline (a saying I always heard goes something like, “Good writing is a fine thing, but we have a newspaper to put out”).

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TBD RIP

Poseidon Adventure
Just a brief note: The last of the management involved in the TBD.com experiment has left the site.

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visualization of the bin Laden death tweets

Brian Solis reflects on the spread of news about Osama bin Laden’s death and, from there, launches into a brief history of media on the Web. (I’m not exaggerating much; the title is “The End of the Destination Web and the Revival of the Information Economy.”) Not only is it chock full of information, it’s chock full of visuals, such as the above, which has nothing to do with the fertilization of a human egg.

You may wonder about some of his statements or observations — probably about where he switches from what has gone before to what is going on now (or needs to be, for media organizations that hope to survive). But it’s a useful read for journalists as a reminder of the wider information world and its continued movement.

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(Originally posted on May 13, 2011)
ASNE issued its own version of social media guidelines today, and though much of it is standard stuff, one part has already created some debate: Rule No. 4, “Break news on your website, not on Twitter.” This does NOT mean (as the full guidelines eventually explain) that you should not use Twitter (or Facebook, or Digg, or whatever has proven a good vehicle for you) to publicize breaking news. What it means is that if you have solid, factual reporting of something newsworthy, put it on your website, and WHEN YOU TWEET IT include a link pointing back to your site. In other words, do not put your news only and exclusively into your social media stream. As Media General Digital Media’s Alex Marcelewski explains, social media are a proven way to help drive traffic to your site:

“We have seen that breaking news traffic in significant numbers have come to use from those two networks (Facebook and Twitter), especially at work hours and weekends.

“To rely just on just the website to break news assumes people are actually checking the site throughout the day for breaking news. In the mobile world of today, that is fading.

“Journalists need to break news where the audience is. Yes they should not post non-solid info to anywhere, but when you have a confirmed incident/story and all you have are two sentences, then those two sentence would be posted to web and then to social media with the link back to the site (where the updates occur on the article).”

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(Originally posted on May 12, 2011)
Stats from the news of Osama bin Laden’s death illustrate that an old piece of wisdom favorable to TV news remains true:

“The lesson is clear: when big news breaks, people flock to TV. And when they’re online, they still flock to TV, or else they go to the main sites they think of for providing good fast web-native news. Other news sites, like NYT and WaPo, are lucky just to break into the top ten. They’re very good at what they do. But the broad population still doesn’t think of them as being real-time in the way that TV and the web are.”

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(Originally posted on May 10, 2011)
Initially, the post “The Story So Far by J-Lab’s Jan Schaffer kind of ticked me off. She makes suggestions for news organizations to deal with their permanently diminished resources, and at least a few at first come off as quite glib. Example: “Identify the gaps in news coverage and find ways to fill them.” Oh. THAT’s all. Why didn’t I think of that? Just find a way to fill those gaps.

So just so you know, if you have/had that reaction to her post, I had it too, and I would guess it’s a pretty common one. On further reflection, however, I’m going to knock her instead for her phrasing and approach, not her ideas. The problem with her post is she is already over firmly in the territory of having gotten over the shock of what journalism has lost — staff, beats, travel budgets, the whole enchilada — and she’s writing as someone who has moved on to attempt confront the new reality. Many of us are not there yet, even if we think we are. I must not be, judging by my reaction. I think she was tone deaf to how her phrasing would strike this large segment of journalists. Or maybe she was aware of it but decided not to expend the energy to try to add some psychic cushions in her suggestions.

Put a few of those cushions in place yourself, if need be, and then read her suggestions. The premise of her post is that we will never get back the beats and jobs we have lost so far. Given that, how do her suggestions stack up, in your estimation?

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(Originally posted on May 9, 2011)
The headline on the new Pew study, Navigating News Online, was “Where people go, how they get there and what lures them away,” but it would have been just as accurate and more to the point if it had been “Every trend we’ve reported in the past few years is still true.” There also is no recommendation on what any news organization should in light of these trends (it says, “All of this suggests that news organizations might need a layered and complex strategy for serving audiences and also for monetizing them,” which might be more accurately translated as, “We don’t know for sure what you should try”). A summary:

Most folks who visit news sites are infrequent visitors and don’t stay very long at all — less than five minutes a month. Yes, A MONTH. A small group — very small, in some cases — comes more often and spends more than an hour a month.

Google continues to be the top place driving traffic to news sites, but social media, and Facebook in particular, are growing fast as news referring sources. The study confirms, however, that Twitter barely registers as a referring source. (Note that is a general observation; if you are getting great results from Twitter, by all means keep using it.)

The “share” tools that appear alongside most news stories rank among the most clicked-on links on news sites.

One bit of good news: The age of news consumers online is on par with Internet users overall. In other words, not the mostly older (I won’t say “dying”) group that is the audience for so much traditional media.

5/17/11 UPDATE: Some people have pointed out problems with the Pew study, among them Steve Buttry. Steve lists five problems, but each of the five is a lengthy complaint. They fall generally under the headings of methodology and sloppy stats. Perhaps the most damning criticism for most journalists would be No. 5:

“Whatever validity this study has is heavily skewed toward national news because PEJ studied only the top 25 news sites, based on unique visitors for the first nine months of 2010. Of the 25 sites studied, at most six could be described as local news sites, the sites of the Los Angeles Times, New York Daily News, New York Post, Boston Globe, San Francisco Chronicle and Chicago Tribune. And some, if not all, of those have significant national audiences, at least for a sports franchise they follow. With that heavy a national sample, the study is nearly worthless for local news sites.”

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(Originally posted on May 3, 2011)
The Lost Remote blog offers a reminder of why it’s a good idea, when you are using Twitter in your coverage of a big and/or ongoing news event, that you have a hashtag and to be sure your audience is aware of it. Also, an example of a use for hashtags I hadn’t seen before:

“Over on ABC News, they displayed a counter of #RoyalWedding mentions on air. But more interestingly, ABC used hashtags as a poll: #RoyalMess vs #RoyalSuccess, with 82% concluding that Kate’s dress was a #RoyalSuccess.”

UPDATE: Maybe it’s a coincidence of timing, but here’s more on the subject from Twitter Media:

“Many news organizations —ABC News, CNN, BBC, ITV, Sky— amongst others —used the royal wedding as an opportunity to launch new Twitter integrations and to experiment with novel reporting approaches.

“Here are some new best practices that have emerged:

“Tracking total Tweets and Tweets per minute about a major story has surfaced as a state-of-the-art news metric (@ABCRoyals’ Tweet tickers). A nod to MTV for first employing this for a pop culture event in their 2010 MTV VMA visualization.

“Hashtags as polls capture the audience’s opinion while also shaping and driving the conversation. (ABC News with #RoyalMess vs #RoyalSuccess and @SkyNews with #GoRoyals vs #NoRoyals.)

“For a shared story, using company-specific hashtags helps drive and identify your own audience’s tweets (#CNNTV, #BBCWedding).”

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