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(Originally posted on Oct. 8, 2010)

While helping the boss to gather material for a presentation that included examples of how Media General newsrooms increasingly are using new tools, one example drove home why reporters/photographers/videographers should have smartphones with not just photo but video capability. It was not at all an obvious case. The obvious ones are things like hurricanes, major fires, really big stuff that calls for having as many electronic eyes and ears in the field as possible. This one, though, was an everyday traffic accident. The above video from WNCT of a motorcycle-truck wreck seems, on the surface, to have not much going for it. But what made the hair on my neck stand up was how it differs from the traditional print or even TV coverage of such an event. The reporter moves around the scene. The camera pans slowly. If I were from there and drove that street, I could place it exactly in my mind. Still images can’t do that. A bigger, more expensive camera could do that too, but somehow the phone camera provides a sense of immediacy that is much stronger. Or maybe it’s seeing it on the computer screen, potentially minutes after the wreck, that makes it feel more immediate.

News staff without mobile news reporting ability is a waste of resources.

Coincidentally, while I was working on this post, Ryan Sholin — a frequent blogger on the subjects of new media and the future of news — had a post of his own making the same case but probably better. Certainly with more explanation. Summary: “Because we have inexpensive ways to gather and distribute video in larger numbers to our readers and viewers and users in a fragmented audience, equipping a larger number of reporters with easy-to-learn, easy-to-edit point-and-shoot cameras is a logical choice that makes sense for our readers.”

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(Originally posted on Sept. 28, 2010)

The 10,000 Words blog has a post on key technologies that have aided in the transformation of news (the post’s title actually says they “changed journalism forever”). More accurately, they changed how we report and deliver the news. The oldest “technology” on the list is also the one that arguably is having the biggest effect on the business: Friendster is listed at No. 2 for being the grandaddy of social networking.

Does the list leave anything out?

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(Originally posted on Sept. 13, 2010)

The good news: Americans are spending more time with the news. People say they spend 70 minutes getting news from various sources, the Pew Research Center says, the highest amount of time reported since the mid-1990s. From there, though, the news is a little murky except that news seen on digital platforms is taking off.

And there is unambiguous bad news for printed newspapers: While 26 percent of all Americans say they read a print newspaper yesterday, that figure falls to just 8 percent among adults younger than 30. And, as you can see in the chart above, people spend less time with the newspaper than with the other media options they have.

And an interesting note: 33 percent regularly use search engines to get news on topics of interest, up from 19 percent in 2008. That points up the growing importance of making sure you are writing online headlines with search engines in mind — and making sure you understand how search engines work.

UPDATE: Related to the search engine note above, during a conference call of news directors today Jason Clough of WNCN pointed out the importance of adding tags to videos posted to YouTube. During coverage of Hurricane Earl, the first videos the station loaded to YouTube weren’t getting much traffic, but once staffers started adding every tag they could think of that people might use to find Earl video, the viewer stats shot way up. (WNCN posts its video to YouTube, by the way, because linking to the YouTube video from Facebook makes the video viewable on mobile devices, while sometimes video posted directly to Facebook is not viewable on some mobile devices. Good tip to remember.)

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(Originally posted Sept. 3, 2010)

Repeated here is a very slightly edited note Alex Marcelewski of Media General’s Digital Media distributed after MG’s first-ever multi-property, multi-state online chat, which was about Hurricane Earl. Excellent all the way around:

On Wednesday night from 7:30pm – 8:30pm a multi-property & multi-state interactive chat session was held by Media General for our East Coast properties on Hurricane Earl.  This was the first time an event such as this took place where more than one Media General location and its community were involved.  Overall it was a great success from both a public service and community interaction standpoint.

At one point in the evening we had over 100 participants in there at one specific time along expert representatives from WNCT, WNCN, WCBD, WBTW, and WSLS both in the weather centers and in the field at the Outer Banks of North Carolina.   The chat room was offered and utilized by several MG properties within their own websites (WNCT, WNCN, RTD, WBTW, WCBD, WSLS, and WSAV).   Each of these properties highly promoted the event both on-air and online; which helped drive participants to it.

Our viewers/readers/users were able to ask specific questions on Hurricane Earl which in turn were funneled to the appropriate location and MG expert.  Many of the users commented on their appreciation of having a venue to pose their concerns and questions too.  Interactive chat sessions have been and are being used by various MG properties for different things and each time we see the benefit of it and the service we provide to our communities.

Users were asked via a built-in poll where they were from:

50% – Eastern North Carolina (WNCT area)
18% – Central North Carolina (WNCN area)
18% – Lowcountry Region of South Carolina (Charleston/Georgetown DMA – WCBD)
7% – Central and Coastal Virginia (RTD & WSLS areas)
4% – Grand Strand Region of South Carolina (Myrtle Beach – WBTW/FMN area)
4% – Savannah Georgia (WSAV area)

The following MG Staff who participated as experts were identified via their Photos to set them apart from the public:

David Sawyer (WNCT) – served as overall moderator
Wes Hohenstein, WNCN
Rob Fowler, WCBD
Frank Johnson, WBTW
Scott Leamon, WSLS (on location in Atlantic Beach) via his MG Blackberry
Holly Bounds & Megan Kramer, WSAV
Josh Marthers, WCBD

George Crocker (WNCT) & Jason Clough (WNCN) championed & coordinated the overall project as well as each MG property took turns to help moderate the comments from the public (no comment was posted till approved) – this was a hard task with all the comments that were lining up in the queue but they did real well.

“This coordinated chat session further demonstrated the teamwork philosophy of Media General.  It was a privilege to work with the team of meteorologists and reporters who further confirmed the like mindedness of forecast  tracks; which gave me confidence it my forecast presentation to the viewers of Eastern North Carolina”  – David Sawyer, WNCT Chief Meteorologist

“When we are on TV it is a one way street; but in the chat room it became a two-way street with the viewer which is a valuable interaction to have.” – Wes Hohenstein, WNCN Chief Meteorologistlocal

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(Originally posted July 12, 2010)

An online media consultant makes a powerful case that ews organizations that fail to engage their audience in social networks are shortsighted. First, the relevant behavior:

“Ask someone under 30 what websites they visit first thing in the morning.  They’ll list a number of social networking and aggregation sites.  Most of them don’t actually visit media sites at all.  Rather, they’ve come to know that ‘If the news is important, it will find me.’  And, they’re unlikely to outgrow this behaviour.  That’s why according to Compete, Facebook now beats Google as a referral site to large portals such as AOL, Yahoo and MSN.

“Social media is a media site’s new best friend.  In fact, a recent Hitwise study revealed that over 75% of Facebook referrals will return to print and broadcast media sites in the same week.  Twitter is the fastest growing video referrer and it’s users watch a stream for 63% longer than a Google user.”

Then, the argument:

“Why is social media so powerful?

“Two reasons. Trust: we don’t send our friends crap to read. Relevance: we’re more likely to have common interests with our social network and therefore our links are more likely to be relevant.

“Ah, trust and relevance. Sound familiar?”

By refusing to listen to and engage their audience by ignoring social media, limiting comments and erecting pay walls, she argues, “they are destroying trust and hastening their irrelevance. They are destroying the core, not protecting it.”

Yes, it takes time to pay attention to Facebook and the rest, but don’t let it languish.

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(Originally posted July 9, 2010)

Required reading, especially if you’re skeptical of social networking:

“In a survey conducted by the Pew Internet and American Life Project, an overwhelming majority of technology experts and stakeholders believe that social networking and online sharing is more than just a fad for today’s youth.

“More than two-thirds of those surveyed indicated that the Millennial generation — otherwise known as Generation Y — will continue to use social networking tools as they mature into adult life stages and have families of their own.”

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(Originally posted on June 24, 2010)

I had never heard of “a live two-hour chat on Twitter” — most likely I had seen bits of such a chat but didn’t put 2 and 2 together — but here’s a useful summary of the first one I heard of, on a topic that should be relevant to pretty much anyone who bothers to come to this blog: “How to build engaged online communities,” specifically for news sites. This is not a topic just for people who work on the Web side of the newsroom.

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(Originally posted on June 21, 2010)

After all the cuts every newsroom in the country has made in recent years, “We don’t have enough people to do that” may be the most-used sentence (or thought) in response to any suggested change, especially asking newsrooms to start posting to Facebook and/or Twitter posts and the Web throughout the day. The editor of the 6,000-circulation paper in Middletown, Conn., says she heard it, but she found a way to get her staff started. Her staff, besides her, consists of three copy editors, two people in sports, and an unspecified but obviously small number of reporters, so it’s larger than I would expect most 6,000-circulation papers have, but not by much. Consider her general approach and see if any of it could work for you. Consider especially that when her copy editors said they didn’t have time to do their regular work plus the Web work, she changed everyone’s jobs, including her own — and let the editors themselves work together to figure out how to accomplish the new work.

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(Originally posted on June 3, 2010)

A must-read blog post by Steve Buttry, with lessons that apply to any job anywhere, not just or even particularly in media. The summary:

-Don’t let complaints about the things you can’t control distract you from focusing on what you can control and finishing your job.
-Take responsibility for your work and admit your mistakes.
-Tradition is no excuse for failure to innovate.

A warning to people who aren’t sports fans: The explanation of these three lessons is entirely in the context of sports. However, you don’t have to be a sports fan or even understand the nuances of any one sport to appreciate the points he makes.

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(Originally posted May 26, 2010)

A great example from The Palm Beach Post showing ways to use social networking sites as reporting tools. The summary:

The Post’s social-media editor saw something on Twitter about a popular restaurant closing. She instant-messaged a business reporter, then 1) searched Twitter, 2) searched openbook, a site that lets you find public Facebook status updates even if you’re not logged on or have never used Facebook, and found two posts seemingly related to the business’s trouble, which she sent to the business reporter, 3) did a Google search of social media postings, and 4) tried two search engines for photo-sharing services. As the post says:

“The point of all this is not that Ouzo Blue’s closing is the news of the century (although they did have great melitzanosalata…) but that there are several social-media avenues available to search for information on a news story, to find people to interview and more.”

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