(Originally posted Sept. 1, 2010)
If you’re in TV news and you’re a morning person, this might constitute great news: A growing number of stations are putting on extra-extra-extra-early news shows. How early? 4:30 in the blessed a.m.. They’re just going where the audience is:
“Americans are either staying awake later or waking up earlier — and either way, they are keeping the television on.
“In the past 15 years, the number of households that have a TV set on at 4:30 has doubled, to 16 percent this year from 8 percent in 1995. At 11:30 p.m., by comparison, when most local newscasts end, 44 percent of televisions are on, up 10 percent from the levels 15 years ago.”