(Originally posted on Oct. 7, 2010)
“‘Epic battle between cows, bear caught on cam.’
“The headline was a web site manager’s page view dream, and when a Eugene, Oregon TV station posted the story to its site, it took less than 24 hours to be republished by ABC and AP affiliate web sites nationwide.
“The only problem was that the person and the place in the story were both wrong, exposing countless stations to potential liability for copyright infringement. How it happened is a valuable lesson to anyone in the content publication and aggregation business in a new world where social media accelerates viral stories. ”
There’s a whole string of errors. It’s worth sending around to anyone on staff who has authority to pull in user-generated content.