(Originally posted on Nov. 23, 2010)
On Monday business and marketing strategist Brian Solis posted an analysis of Facebook’s explosive growth, and his thoughts on the larger social implications (plus the implications for Google). It’s indirectly a good argument for the importance of Facebook for a news organization’s audience engagement. Within the piece are some stats that drive home how many sites of all kinds have added Facebook features:
More than one million websites have integrated with Facebook Platform.
150 million people engage with Facebook on external websites every month.
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
According to comScore, Facebook traffic soared by 55.2% in the past year, hitting 151.1 million in October.