(Originally posted April 21, 2010)
Among the experiments in Media General newsrooms for using social media to promote upcoming content, Sara Diamond of WJHL has started using a webcam to make 1 1/2-minute promos for Facebook saying what stories the station is working on. Many TV stations — and some newspapers — do these kinds of promos for their websites. Posting them to your Facebook fan page as well just makes sure they are in more places and are more likely to be seen by more people.
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