(Originally posted on Oct. 5, 2010)
The number of smartphones (iPhone, Droid, etc.) is exploding, so it would seem that mobile devices are the emerging frontier for both reaching news audiences and engaging with them. Steve Buttry has advice for getting started feeling comfortable with mobile devices, and it starts with simply using your own cell phone for a lot of things other than phone calls. If it’s not already something you do, that probably means forcing yourself to take a minute here and there and use it.
Among the other advice is an idea for getting the newsroom to think mobile:
“Buttry also recommends experimenting with a one-off mobile project focused on a special event of high interest in your community.
”Whenever something is happening that lots of people in your community will be traveling to—like a bowl game, state fair, or papal visit,—support them on the road. They won’t be seeing your print edition, and their laptop is back in their hotel room. So mobile has a much greater reach. One-off projects can connect strongly with audiences and advertisers. But even if this experiment is a complete bust, don’t sweat it. It’s time limited. You’ll still learn important things that will help your ongoing mobile operations.'”