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Archive for May, 2011

(Originally posted on Aug. 25, 2010)

The new news-aggregation site TBD.com in Washington, DC, has a reporter devoted exclusively to compiling lists. Lists are popular with Web audiences. That might seem frivolous, but if you think about it, it’s no less frivolous than much of the entertainment material we put in the paper or on the air. If a list is fun or interesting, it achieves its aim of giving the audience something to talk about. One such example from TBD: mottos of local public schools.

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(Originally posted on Aug. 9, 2010)

The biggest news of the week in media may be today’s launch of TBD.com, Allbritton Communications’ new hyperlocal site in Washington, D.C. Many people who devote either their jobs, a large chunk of their free time or both to pondering the future of news media have been eagerly awaiting it. Now that’s it’s here, the early reviews, like this one, or this from Mashable, have been good but not overwhelming — more like “It’s a good start; let’s see what happens.” The editor of the site admits it’s a work in progress — which is why it’s named TBD, “to be determined.”

The editor’s letter to readers includes some details about staffing that had not been widely circulated before, as far as I know:

“TBD has about a dozen reporters. One of them writes nothing but lists. One is all over pedestrian life. One holds politicians throughout the region accountable. Three carry a year-round obsession with the Redskins. Three are covering some of the fastest-developing communities in the region. Three are the final authority on all things arts and entertainment.”

That obviously does not sound like a lot of reporting power for a city as large as Washington. But the site’s focus is on using aggregation and a massive network of independent bloggers to create a come-here-first-for-your-news destination:

“TBD has an aggressive news-filtering machine powered by an entire staff of journalists who scan the region’s blogs, newspapers, and magazines every day. They categorize all the stories from sources in our coverage area so that you can find them with virtually no effort. Just tap your ZIP code or neighborhood into the “My Community” box, and you’ll get the entire “news feed” for your area. Never again will you end up out of the conversation. Moments ago, I entered my ZIP. I found 55 stories written over the past 72 hours from 30 sources.”

The great hope being invested in this site is because to date no one has found the model to make hyperlocal sites profitable on a large scale (emphasis on large). And even if TBD works, it is paired with two Washington-area TV stations, one of them a 24-hour news channel, which may mean some things would not translate to other markets. But it’s the new-media show to watch, and it may answer questions about the viability of online news. If nothing else, it could alter some features of news sites’ designs.

UPDATE: Lessons every news site can learn from TBD’s launch.

8/10 UPDATE: A view from the broadcast perspective:

“On many levels, TBD is worth talking about. It’s the first aggressive effort in local TV circles to compete in a new world of online/mobile news. Allbritton added about 50 people for the site, roughly as many staffers already working on the TV side. And it combined its online brands: WJLA.com and Newschannel 8’s website now redirect to TBD.com. Allbritton is so serious about TBD, it’s rebranding its cable news channel, Newschannel 8 with TBDTV.

“It also is taking a fresh approach to local news: a ‘platform-neutral’ approach to sales, agnostic aggregation (link the competition!) and a citizen blog network with a revenue sharing arrangement, to name a few. …

“(T)his is the first time that a local media group — especially in the TV space — has wrapped these ideas together and aggressively launched them with an investment to back it up.”

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(Originally posted on July 19, 2010)

The winners of the Knight-Batten Awards for Innovations in Journalism were announced today. Take a look and see if any give you ideas. The top winner is especially interesting because it’s a model for livestreaming an event while simultaneously providing context and links to further reporting:

“As people watched the live streaming video, the team added additional reporting and document links on the opposite side of the screen, hosted a live blog, and displayed an evolving log of Tweets about the event – all in one place.”

UPDATE: More about the winners.

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(Originally posted on July 16, 2010)

Washington Post columnist Gene Weingarten reflects on the ways the newsroom has changed in recent years:

“Call me a grumpy old codger, but I liked the old way better. For one thing, I used to have at least a rudimentary idea of how a newspaper got produced: On deadline, drunks with cigars wrote stories that were edited by constipated but knowledgeable people, then printed on paper by enormous machines operated by people with stupid hats and dirty faces.”

He finds much wrong, to his traditionalist’s eye, in the new, Web-oriented way of doing things. He has some good points. He also seems to recognize what’s in the past is in the past and staying there. We all have to.

UPDATE: As if to underline my last line (what was my last until I started this), along comes a look at the implications of the rapid growth of mobile Web use, which within five years is expected to surpass Web use on computers:

“It won’t be enough just to build branded mobile applications that repurpose content across all of the different platforms. That’s like newspapers taking the print experience and replicating it on the web as they tried back in the 1990s. Rather, we will need to rethink, remix and repackage information for an entirely different modality than platforms of yore.”

In other words, if you think the newsroom has changed, you ain’t seen nothin’ yet.

This video may or may not make you feel better about it.

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(Originally posted July 12, 2010)

An online media consultant makes a powerful case that ews organizations that fail to engage their audience in social networks are shortsighted. First, the relevant behavior:

“Ask someone under 30 what websites they visit first thing in the morning.  They’ll list a number of social networking and aggregation sites.  Most of them don’t actually visit media sites at all.  Rather, they’ve come to know that ‘If the news is important, it will find me.’  And, they’re unlikely to outgrow this behaviour.  That’s why according to Compete, Facebook now beats Google as a referral site to large portals such as AOL, Yahoo and MSN.

“Social media is a media site’s new best friend.  In fact, a recent Hitwise study revealed that over 75% of Facebook referrals will return to print and broadcast media sites in the same week.  Twitter is the fastest growing video referrer and it’s users watch a stream for 63% longer than a Google user.”

Then, the argument:

“Why is social media so powerful?

“Two reasons. Trust: we don’t send our friends crap to read. Relevance: we’re more likely to have common interests with our social network and therefore our links are more likely to be relevant.

“Ah, trust and relevance. Sound familiar?”

By refusing to listen to and engage their audience by ignoring social media, limiting comments and erecting pay walls, she argues, “they are destroying trust and hastening their irrelevance. They are destroying the core, not protecting it.”

Yes, it takes time to pay attention to Facebook and the rest, but don’t let it languish.

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(Originally posted July 9, 2010)

Required reading for any journalist: Rethinking the Role of the Journalist in the Participatory Age on PBS’s Mediashift blog. The premise essentially is that the gatekeeping role that news organizations traditionally have held — we report the news, we decide what’s important and how it’s played — can’t exist on the Web, where we can still report the news but have almost no control over anything else:

“New media technologies do not just offer journalists new ways of doing their old job. A newspaper online is not the same as a newspaper in print. On paper, the newspaper delivers a bundle of stories, ads and amusements, such as the crossword puzzle. On the web, the newspaper package is unbundled into individual fragments.”

And that much is true. Ask someone who keeps track of your site’s traffic how many people come to any story from the front page compared to the story’s overall traffic. Through social networks and search, people are doing their own gatekeeping.

But online media brings new roles for us:

“(D)igital media is more participatory, collaborative and distributed, and less finalized, individualized and author-centric than previous forms of media. The journalist still matters. But as Tom Rosenstiel has suggested, they shift from being the gatekeeper to being an authenticator of information, a sense-maker to derive meaning, a navigator to help orient audiences and a community leader to engage audiences.”

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(Originally posted July 9, 2010)

Required reading, especially if you’re skeptical of social networking:

“In a survey conducted by the Pew Internet and American Life Project, an overwhelming majority of technology experts and stakeholders believe that social networking and online sharing is more than just a fad for today’s youth.

“More than two-thirds of those surveyed indicated that the Millennial generation — otherwise known as Generation Y — will continue to use social networking tools as they mature into adult life stages and have families of their own.”

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(Originally posted July 6, 2010)

A former newspaper publisher with a background as a reporter and editor has a common complaint about a recent story on an emotional meeting he attended: The reporter’s account of the meeting was dry as dirt. He doesn’t link to the story or identify the newspaper, so we can’t tell exactly how much the story failed to capture the meeting, but what he describes is absolutely commonplace, and not just in stories about meetings. Just last week, while thumbing through a stack of various MG papers, I saw a story about a public hearing on a topic that was stirring local residents’ emotions. At least, that was implied. The story did not show that. There was nothing to provide a reader the sense of what it was like to be in that room. Not only that, all the highest quotes in the story came from elected officials. Members of the public, the majority of those who spoke at the hearing, were relegated to the bottom of the story.

One of the important things any story should do is answer the question “What was it like?” (or, if the story is about a person, “What is he/she like?”), and one of the cardinal rules about stories that involve regular people to get the regular people high up and the talking heads (politicians, or anyone likely to talk at length without saying anything, or anything that isn’t predictable) down low, or out entirely. As writing coaches often say, how would you tell the story in person to your mother, or a friend? If you think about your story like that, you’re less likely to fall into a formulaic, official-sounding presentation.

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(Originally posted on June 29, 2010)

If you have put a lot of effort into a project, especially a multimedia or other online element, be sure to point to it again or update it when the news makes it relevant again. Tampa provides a perfect example today, though the circumstances are tragic: the killing of two police officers in the line of duty. TBO.com already had done an interactive on officers killed in the line of duty, so when the news broke, it was a matter of updating the database.

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(Originally posted on June 24, 2010)

I had never heard of “a live two-hour chat on Twitter” — most likely I had seen bits of such a chat but didn’t put 2 and 2 together — but here’s a useful summary of the first one I heard of, on a topic that should be relevant to pretty much anyone who bothers to come to this blog: “How to build engaged online communities,” specifically for news sites. This is not a topic just for people who work on the Web side of the newsroom.

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