It’s funny what bubbles up at the same time in the industry. On Tuesday, Steve Buttry posted what he thinks the lessons are from the launch and failure of TBD.com, which a year ago many of us thought/hoped was a future model for the news business. Maybe it was, but the guy bankrolling it decided the gap from the present to the future was bigger than he was willing to try to jump all at once — which is one of Steve’s lessons, to start small or be patient.
You’ll find echoes of a number of Steve’s points in a feature posted today by the Business Insider, Media Mavens Weigh In: The Future of News Is …. The “mavens” are not equally insightful, as you’ll note off the bat when the first opinion comes from Glenn Beck — that’s not a political statement; his takeaway on the future of news is merely pedestrian and obvious, as are those of several others. But as a group, the visions of the future, from the least detailed to the most, line up in many ways with various things TBD was trying to do. That’s not to say TBD definitely had it right. It was too early to tell when the plug was pulled.
The experiments continue.