This one feels a little different: the Wall Street Journal has launched a new Facebook app, but it keeps the user on Facebook the entire time while also delivering the Journal’s subscription-protected content (though sponsorships may allow that content to be delivered free within the app). That seems like a huge advance in the current, Facebook-dominated landscape.
But the bigger news, as Megan Garber reports at Niemen Journalism Lab, is the app advances the concept of personalized news, making “every user an editor” and “elevating the role of people as curators of content.” People already have been curating content — that’s the essence of sharing links — but this app seeks to make it a more seemless process, and the fewer clicks needed to do what the person wants to do online, the more pleasing the Web experience. It raises the question, will people be more willing to pay for the news if it’s this easy to interact with it?
9/26/11 UPDATE: The Washington Post also has an app to feed news directly to Facebook, but it’s even broader, including news from partners The Associated Press, Reuters, Mashable and SB Nation. At Poynter.org, Jeff Sonderman sounds a note of caution about such apps — asking, among other things, whether news organizations can trust Facebook as a partner — but I still think the movement of the audience in a fragmented, digital world makes it imperative to find ways to make it easy to stay in front of people’s eyes, and that means only having your own website and linking to it may not be quite enough. We’ll see if people adopt the apps.