The above is a video telling, from the perspective of future historians, the evolution from pre-history to the early 21st century, not more than a few years from now, of how people receive their news. The co-creators, Matt Thompson and Robin Sloan, previously made a video that gained wide circulation, Epic 2014, which depicts from a future historian’s perspective the events that led to all news media except the New York Times being consumed in an all-everything incarnation of Google, but even the Times was driven by it to remove itself from the Web. (That’s an oversimplification; watch the video.) Where “Epic” dealt with the evolution of the production of news, the new one, “The Storm Collection,” focuses on the consumer.
I don’t know whether it’s a measure of how coccooned in my daily work I am lately that it took a week for me to come across this new one or it’s just that the above video doesn’t strike as many people as striking as close to the bone as “Epic 2014,” but I suspect it’s the latter. “Storm” is not as slick and seems rather slow-moving and padded, not so much of a story, as though they had an end point — the ultimate news-consumption device, depicted in the video as a pair of glasses by Apple with displays embedded in the lenses — and tried to find a way to build to it — which is essentially what they wind up saying in a Society of News Design presentation was the case. (In the video of their presentation, the “Storm” video starts 5:30 in, and the actual 19-minute presentation/discussion starts about 14:40 in.)
However, what’s really interesting is not the “Storm” video but how they explain in the SND presentation what they are thinking. It really IS hard to think how to make a video depicting it. They describe technology enabling a proliferation of small opportunities for people to seek out and receive information – instead of the 30 minutes with the morning paper or the 30 minutes with the evening news on TV, it’s many smaller bits throughout the day, and the challenge for people who produce the news is find ways to make their presentation compelling. One comparison they make is to NPR’s so-called “driveway moments,” when people hear a story on the radio as they drive, reach their destination but remain in the car to finish hearing it. “These moments are emerging all around us,” with advancing technology creating ever more seamless points of entry into people’s attention.
I’m not sure I like their depictions of some possible future technologies – one of the least intrusive, but still creepy: an electronic frame you have on your desk displaying a picture of your sweetheart along with a display of that person’s most recent status update. But I know I’m not that future news consumer. I’ll be the dinosaur who’s clinging to a tablet and reading at a table in the coffee shop instead of getting all my news through my glasses while riding in my self-driving car.