I wasn’t going to post anything on Michael Kinsley’s post about a Felix Salmon article on the New York Observer, which (the Kinsley piece) focuses on the issue of whether the quality of writing on the Web matters. But I keep talking to people about it. At least five people in the past 24 hours. So it seems worth pausing and posing this question: Whether or not Kinsley is serious (I’m pretty sure he’s joking, but don’t ask me to put money on it), might the point of the following sentence be true?
“Never did it occur to me, until I read Felix’s blog post, that it might be possible, without seeming insane, to argue that all aspects of good writing — accuracy, logic, spelling, graceful turns of phrase, wisdom and insight, puns (only good ones), punctuation, proper grammar and syntax (and what’s the difference between those two again?) — are all overrated.” (And yes, it says “all aspects … are all overrated.” Move on.)
You can read Salmon’s piece here, which may help in the details if you don’t get exactly what is meant by this from Salmon:
“When you’re working online, more is more. If you have the cojones to throw up everything, more or less regardless of quality, you’ll be rewarded for it — even the bad posts get some traffic, and it’s impossible ex ante to know which posts are going to end up getting massive pageviews. The less you worry about quality control at the low end, the more opportunities you get to print stories which will be shared or searched for or just hit some kind of nerve.”
So the question raised here — again, whether or not Kinsley is serious — is how close is this to being correct? Undoubtedly, quality control in the media universe as described in the Salmon piece is lacking, but that quality is transitory anyway, as is the audience. If you as a publication are largely reliable, does it matter if you carry writers who really stink? In the online world, the Washington Post’s columnists and Cagle’s can appear side by side under the same set of links, and how many online reader really notice — or care — that the Post’s are better edited and cleaner? I don’t have answers to that yet.