Mark Potts’ description on his Recovering Journalist blog of the first glimpses he and Washington Post executives had 20 years ago of the coming media technology revolution reminds me of my own moment of realization on that topic.
It’s worth the time to read Mark’s post, but his tale revolves around this:
“Twenty years ago, Robert G. Kaiser, newly appointed managing editor of The Washington Post, took a trip to California to learn more about the then-developing world of Silicon Valley. While there, he was invited by John Sculley, then Apple’s CEO, to a conference in Japan about the future of digital media. Several dozen movers and shakers from the worlds of publishing and technology gathered in the resort town of Hakone, outside Tokyo, to discuss what it might mean to use computers to collect and distribute news and information, something described by the newfangled word ‘multimedia.’”
It was just 1992, but what was described in that meeting in Japan is pretty much the online media environment we have now. As Mark describes it, Kaiser and others recognized the need to prepare for the technological tidal wave, but for all the effort put into it, things just petered out:
“The history of the past 20 years of newspapers and digital media is, unfortunately, a legacy of timidity, missed opportunities and a general lack of imagination and guts to leap into the future.”
My moment of realization comes on a much smaller, more limited scale. In 1997, I told my reporters that we all needed to think of the newspaper’s website as a place to report breaking news because it put us on an even playing field with TV, but I remained skeptical of how much new effort needed to be directed online. But in June 2005, I attended a session at API in Reston, Va., with the unwieldy name “Cross-Platform Media Teams: Strategic Thinking for a Multi-Platform World,” and that changed everything for me. In particular, a presentation by Jeff Coles of USC’s Center for the Digital Future drove home the idea that the Internet was driving far-reaching changes in people’s behavior in the same way that the advent of television did. The trends indicated that even then, before the first iPhone launched the explosive growth in smartphones.
Which leads us in more recent years to the kind of scenes such as former Wall Street Journal reporter Paul Glader recently described from a trip on Amtrak:
“All of my neighbors were pecking away at Amazon Kindles or Apple iPads. In this container on rails, the microcosm of well-connected travelers showed what kind of ‘Star Trek’ world in which we are, or soon will be, living. … They flitted back and forth, like distracted youngsters, between email, news sites, books and video games like Angry Birds.”
Newsrooms already have been decimated by massive declines in advertising revenue. Often, the cuts in staffing make editors even more resistant to changing beats or organizational structures – we’ve lost so much, how can we do anything new when we can’t even do what we once thought was the bare minimum? But retrenchment is no way to keep up with a world that’s racing ahead of you.
(Thanks to Poynter’s Jeff Sonderman for pointing to both of these articles.)