Very funny ad. Nicely done. The setup is that three people each are given a driver for the day, and a newspaper is left in the back seat for the person to read. While the person reads, the car passes various odd sights, and the driver takes off his pants. The reader doesn’t notice because he/she is too engrossed in the paper. That much is true — once you get a person reading, that person’s attention is engaged and isn’t easily pried away. The increasing problem newspapers face, though, is getting people to use the paper instead of their computer or phone, where their attention might be just as focused but the advertising is much less lucrative.
But still, give the ad-makers credit. An A for creativity.