Nieman Media Lab’s article about media theorist Douglas Rushkoff’s book “Present Shock: When Everything Happens Now” struck me because ever since my move less than three months ago to become editor of a small newspaper in northwest North Carolina, I almost never see anything on Tweetdeck. As a result, I feel extremely cut off from the up-to-date flow of new information on news industry developments from sources I have followed, in some cases, almost as long as Twitter has existed.
At the same time, my current job feels almost entirely linear, and I can’t say my previous job with Media General in Richmond, Va., did. Day to day, hour to hour, I am too busy to monitor the river of tweets. I literally cannot carve out the time. So Rushkoff’s description of what he means by “present shock” resonates — I have spent hours doing nothing but watching what comes in, following it, evaluating it and deciding what was worth following further and spreading, devoting some small amount of time to thinking farther ahead about the longer-term implications — it was, after all, part of my job to think ahead, but connecting “right now” to the next few hours was not so much part of it.
Of course I think my situation illustrates part of the stratification of the industry: Editors at papers with small staffs are too occupied with the immediate needs of today’s paper and the next few days’ papers to follow the commentary on what is likely coming down the line.