One of my reporters seemed stunned recently to hear me say that one day most people probably would get all of their news, including their hometown news, from Web and mobile devices. She was barely out of college and a member of the generation of “digital natives” who grew up with the Internet, yet she somehow had a baby boomer’s romantic attachment with the printed page. The newspaper’s website to her was a public service, to make news quickly available in case it was needed, but not a replacement for ink on paper. Why would there not be a demand for a printed newspaper?
I think I was more stunned to hear her than she was to hear me. I thought maybe she was joking.
We had never had an extended discussion about the news business model. I knew she was adamantly opposed to charging online readers for access to the website. She knew that advertising essentially pays the bills for a newspaper but that print circulation and advertising have been in industry-wide decline.
Yet somehow she had not done the 2 + 2 math and thought out where that all leads.
And then today Steve Buttry posted a link to a piece by Clay Shirky that fairly bursts with exasperation at people who have remained stubbornly print-centric and cheered on Aaron Kushner’s attempt, now apparently failing, to reinvigorate the Orange County Register with a fiercely print-first model, investing in more staff and more pages. Shirky has an anecdote similar to mine:
A year or so ago, I was a guest lecturer in NYU’s Intro to Journalism class, 200 or so sophomores interested in adding journalism as a second major. (We don’t allow students to major in journalism alone, for the obvious reason.) One of the students had been dispatched to interview me in front of the class, and two or three questions in, she asked “So how do we save print?”
I was speechless for a moment, then exploded, telling her that print was in terminal decline and that everyone in the class needed to understand this if they were thinking of journalism as a major or a profession.
That’s a thought I don’t like to think. I know that there are people of all ages who like to read, and importantly there are children, teenagers and 20-somethings out there who read newspapers and printed books – I see them in coffee shops, or in photos that friends post on Facebook of their children – but in general the way of the world is moving in the opposite direction. Fewer people do.
A couple of days ago, my wife was in a coffee shop downtown when a teenage girl there was told by the shop owner that she was in a picture in our newspaper’s print coverage of the Pop Ferguson Blues Heritage Festival. The girl didn’t care. Then my wife told her that the newspaper also put the photo on Facebook. The girl instantly went to find it online.
Many people have a sentimental attachment for reading on paper. But sentiment isn’t a business model.
UPDATE: Another view: “Print is under pressure but it does have a real business model, one that brings in real revenues.
“The sensible strategy is to not walk away from a print business model that works, that continues to do great journalism, that provides many good journalism jobs. Keep that print revenue coming in and keep looking for new approaches on the digital side, trying to create a digital business model that brings in real money.”