(Originally posted May 7, 2010)
RTDNA reports a big one-year change in the use of social media by television news departments: 76 percent of responding stations say they integrate social media on their websites and 68 percent incorporate it into their storytelling. Last year, 36 percent said they were doing NOTHING with social media (although, granted, that means 64 percent were doing something); now fewer than 9 percent say that, while 36 percent say their newsrooms are “constantly” active on Twitter.
Newsroom With A View 